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Job title: Founder of Audits.com | SEO & ecommerce adviser
Carl Hendy is the founder of Audits.com, bringing 20+ years of commercial SEO, ecommerce, technical strategy and investor advisory experience across competitive global sectors.
Carl has previously worked on SEO strategies for BlackRock, British Airways, Aviva, Groupon, John Lewis, O2, Eventbrite, Marks & Spencer, Audley Travel and BetFair. He has competed within the most competitive search verticals — finance, travel, fashion, iGaming and health — and has acted as an adviser to global Venture Capital and Private Equity companies, helping support portfolio companies for organic growth through due diligence assessments and strategic guidance.
Previously Carl held roles as Co-Owner, Strategist and Board Member at Reddico Digital, acquired by the SideShow Group in November 2021. He has also served as Global Head of SEO for the UK's largest SEO agency and as VP of SEO for the largest independent digital marketing agency in Europe.
Carl focuses on implementing long-term, scalable SEO strategies across multiple languages and territories, covering complex ecommerce, heavily regulated industries, marketplace growth and startup environments.
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